Business Webinar
Virtually Reinventing your Aging Life Care™ Practice: Marketing Your Services in a Socially Distant Universe
Tuesday, September 15, 2020
4:00 pm ET, 3:00 pm CT, 2:00 pm MT, 1:00 pm PT
Sponsored by
Registration deadline September 8, 2020
For most Aging Life Care Managers, the pandemic and social distancing have drastically cut billable hours. And with standard methods of networking curtailed, the pipeline of new customers has slowed to a trickle. Scary. But crisis pushes for innovation. Aging Life Care Association 2013 Outstanding Corporate Partner of the Year Award Winner, Tasha Beauchamp, will help you pivot to embrace online opportunities. Discover new ways to connect with referrers by repackaging your services for a socially distant universe. Topics to be covered include:
- Reaching out to new audiences: The “Next Generation” client
- Removing the friction in your sales process
- Creating easy access short term services (that may grow to longer term)
- Pros and cons of Zoom
- How a remote client is different from one you meet in person
- The ins and outs of creating pre-paid packages
- Special billing challenges and how to solve them
- New Marketing opportunities
About the Presenter
Tasha Beauchamp received her Master of Science in Health Promotion from the University of Alberta, where she focused on the Internet as a tool for health education. For 18 years, she worked on Internet-based multimedia family caregiver interventions funded by the National Institute on Aging. Continuing her interest in family caregiving and elder care, Ms. Beauchamp earned a graduate certificate in Geriatric Care Management from the University of Florida. Before her studies in health education, Tasha taught Going into Business classes at Lane Community College in Eugene, Oregon. In 2001, Ms. Beauchamp decided to bring together her skills in business, technology, and public health research, by forming a company to help hospices and end-of-life community coalitions reach family caregivers using the Internet. In 2009, she expanded her business, Elder Pages Online, LLC, to include websites, newsletters, social media and other content marketing services for Aging Life Care Professionals, private duty home care companies and home health agencies. She received the Aging Life Care Association 2013 Outstanding Corporate Partner of the Year Award. Tasha is a frequent presenter on elder care marketing strategies, giving webinars and presenting at national conferences, including the Aging Life Care Association, the National Hospice and Palliative Care Organization, the National Association of Area Agencies on Aging, and the American Society on Aging. She is actively engaged in family caregiver advocacy and is personally committed to empowering elder care providers to leverage the Internet effectively, so families can discover them and get the care and support they need.
Cancellation Policy
The registration fee for webinars is non-refundable. Registrants who are not able to attend the webinar will receive audio & video files following the event. In the unfortunate event that a webinar needs to be cancelled or rescheduled ALCA will notify the registrant by email and provide information on the new date or alternative arrangements. If the registrant is not able to attend the new date ALCA will refund the registration fee or place a credit towards a future event.