Business Webinar
Be Prepared: Crisis Communications Strategies for
Aging Life Care Professionals®
Thursday, April 11, 2019
4:00 pm ET, 3:00 pm CT, 2:00 pm MT, 1:00 pm PT
Sponsored by
Registration deadline April 4, 2019
Crisis communications is as much a risk management task as a public relations effort. With proper planning and training, those serving an aging population and their families can ensure that should an unfortunate incident occur, it can be managed. This can be the difference between a crisis that is controlled and one that threatens a company’s reputation, morale, marketing and sales efforts, and ultimately, its bottom line.
Just as you urge your clients to proactively develop an aging plan for their relative, Aging Life Care Professionals should also develop a crisis plan that can mitigate any business interruption or damage to their reputation with a crisis communications plan.
This webinar will provide attendees with information about what constitutes a crisis and examples in the Aging Life Care sector. They will learn how to proactively plan in advance, react during an incident, and effectively navigate and recover following one.
About the Presenter
Talk to those Leslie Larson has worked with over the years and they’ll tell she’s passionate about her work and her clients, and her level of service is second to none. She considers her clients’ businesses and missions as her own and as a result is dedicated to them.
Leslie’s broad-based marketing and communications background lends itself well to ensuring that a company’s approach integrates all facets of its marketing activities, including traditional and digital marketing, brand identity, public relations and community relations, and business development.
She has in-depth experience working effectively with companies undergoing rapid growth, handling the public relations and corporate communications efforts for Westin Hotels & Resorts and Windermere Real Estate during which time both companies expanded to international and regional presences, respectively. At Evergreen Hospital Medical Center, Leslie implemented a new brand identity, and guided the hospital through several crisis communications incidents during a tumultuous time in its history.
She continues today to have strong relationships with the region’s foremost healthcare, legal, business, lifestyle and technology editors and reporters.
For two of Seattle’s largest law firms, Williams Kastner and Foster Pepper, Leslie developed both firm’s first-ever marketing department infrastructures and implemented marketing programs that resulted in new national practices.
She is extremely well connected in the Puget Sound region’s business and nonprofit communities, given her leadership for the Puget Sound Chapter of the Public Relations Society of America, Northwest Chapter of the Legal Marketing Association, Make-A-Wish of Alaska, and Washington and Seattle Jobs Initiative. Additionally, she is an active member of the Greater Seattle Business Association and Washington Nonprofits.
Leslie is widely known for her focused, candid, and energetic style. Now as a consultant, she is using her broad experience and passion for her craft to assist small-to medium-sized organizations and executives.
Fees: $29.95 for Members/$69.95 for Non-Members
Cancellation Policy
The registration fee for webinars is non-refundable. Registrants who are not able to attend the webinar will receive audio & video files following the event. In the unfortunate event that a webinar needs to be cancelled or rescheduled ALCA will notify the registrant by email and provide information on the new date or alternative arrangements. If the registrant is not able to attend the new date ALCA will refund the registration fee or place a credit towards a future event.