How to Start an Aging Life Care™ Business - a Six Session Series over Three Weeks
Interested in starting your own Aging Life Care™ business but not sure where to begin? Learn the key elements to starting and building your own practice from established Aging Life Care Professionals. In this six-session, three-week course, seasoned business owners and practitioners will share their experiences and best practices for building and growing an Aging Life Care practice. From drafting a business plan to marketing and sales strategies, you will gain insider industry insight and learn how to be a business owner and take on clients with confidence.
Registration closes August 14, 2026.
Cost is $475 for the series.
Session One: Laying the Foundation – August 18, 2026 @ 4pm ET | 3pm CT | 2pm MT | 1pm PT
Presented by Nina Herndon & Lina Supnet-Zapata
A. First Steps to Starting an Aging Life Care Business
- Overview of Aging Life Care and how the Aging Life Care Association Supports Professionals
- Responding to the Demand for Aging Life Care Services
- Creating Strong Mission, Vision and Value Statements
- Writing a Business Plan
- Setting Expectations and Goals
- Small Business Development Resources (from ALCA and beyond)
B. Market Analysis and Demographics
- Understanding the target demographic: the aging population
- Current trends in Aging Life Care
- Market size and growth potential
Session Two: Business Strategy & Service Offerings – August 20, 2026 @ 4pm ET | 3pm CT | 2pm MT | 1pm PT
Presented by Steve Barlam & Casey Rausin
A. Business Plan and Strategy:
- Business Structure (include future planning/define growth path).
- Building your team of professionals (legal/financial/payroll/accounting)
- Elements of a successful care management business plan
- Financial projections and funding
- Strategic positioning and differentiators
B. Services and Offerings
- Comprehensive assessment of clients
- Aging Life Care planning and coordination
- Client and family education
Session Three: Legal & Financial – August 25, 2026 @ 4pm ET | 3pm CT | 2pm MT | 1pm PT
Presented by Heather Suri & Colleen Duewel
A. Legal and Compliance Requirements
- Licenses and certifications
- Insurance considerations
- Risk management and quality assurance
B. Financial Management
- Budgeting and financial forecasting
- Pricing and payment models – what do you charge for?
- Strategies for profitability and sustainability
- When ready to expand ALCA services here to support
Session Four: Marketing & Sales – August 27, 2026 @ 4pm ET | 3pm CT | 2pm MT | 1pm PT
Presented by Trish Colucci-Barbosa & Amanda Neilson
A. Marketing and Branding:
- Digital marketing strategies tailored for the aging population and those that care/plan for them
- Building a brand identity
- Networking with healthcare providers and local communities
- Other marketing options, PR, social media, Email Campaigns, Direct Mail, etc.
- Consumers/Referral Sources
B. Sales
- Internal and External
- Intake
- Referral sources, bringing in the business
- Closing the deal
Session Five: Documentation and Technology – September 1, 2026 @ 4pm ET | 3pm CT | 2pm MT | 1pm PT
Presented by Elizabeth Caldwell
A. Documents and Documentation
- Forms specific to Aging Life Care
- Service Agreements, Payment authorization
- Emergency Preparedness Protocol
- HIPAA Compliance
- Legal perspective re: if records are subpoenaed
B. Technology and Software
- Technology solutions for Aging Life Care Management
- Electronic health records and data security
- Communication tools for staff and clients
Session Six: Ethics and Customer Courtesy – September 3, 2026 @ 4pm ET | 3pm CT | 2pm MT | 1pm PT
Presented by Nancy Avitabile & Jennifer Szakaly
A. Ethical Considerations and Best Practices:
- Forms specific to Aging Life Care
- Understanding the Aging Life Care Association’s Standards of Practice & Code of Ethics
- Addressing potential conflicts of interest
- Best practices in business
B. Customer Courtesy:
- Establishing trust and rapport
- Addressing unique needs clients, families, and referral sources
- Effective communication techniques