Business Webinar
Referral Sources: Networking and Marketing to
Reach this Key Audience
Thursday, June 13, 2019
4:00 pm ET, 3:00 pm CT, 2:00 pm MT, 1:00 pm PT
Sponsored by
Registration deadline June 6, 2019
Relationships are the key to a successful Aging Life Care Management business where over 75% of clients come from referrals. As an entrepreneurial ALCM, you must be an adept networker and a strategic marketer leveraging both offline and online communications to maintain relationships
The goal of this webinar will be to help Aging Life Care Managers understand the importance of referral sources for their businesses and give them tools to start and maintain long term relationships, online and off.
Learning Objectives
1. Identify referral sources who play a key role in an Aging Life Care Management business.
2. Understand how to network and develop relationships with referral sources in your community.
3. Develop marketing strategies that leverage online tools to cultivate those relationships over the long run.
About the Presenters:
Connie Parsons, MBA
IlluminAge
Seattle WA
As a marketing communications expert working with care managers nationally, she understands through the experiences of her clients the importance of referral sources and how both online and offline marketing affects the success of their businesses.
Lisa Mayfield
Aging Wisdom® Principal | Fellow Certified Care Manager
President, Aging Life Care Association® Board of DirectorsSeattle, WA
Lisa Mayfield is a principal at Aging Wisdom in Seattle, Washington. She completed her Master of Psychology degree at Antioch University. Lisa has worked in healthcare and aging for over 20 years in a variety of clinical and leadership roles. She is a Past-President of the Aging Life Care Association Western Region Chapter and current President of the ALCA Board of Directors.
Cancellation Policy
The registration fee for webinars is non-refundable. Registrants who are not able to attend the webinar will receive audio & video files following the event. In the unfortunate event that a webinar needs to be cancelled or rescheduled ALCA will notify the registrant by email and provide information on the new date or alternative arrangements. If the registrant is not able to attend the new date ALCA will refund the registration fee or place a credit towards a future event.