Our Name Has Changed
Why a Name Change? Why Now?
By 2012 it became clear that the term “care manager” and even “geriatric care manager” no longer adequately communicated the profession as practiced by members of our Association.
We took a critical look at where we were as a profession. We studied family and caregiving statistics, aging demographics, services, and trends as well as our own members’ practices and the families they serve.
While we found navigators, advisors, and advocates of every kind providing services for aging or disabled adults, there is simply no other profession or practitioner who does what our members do!
Although our profession had been around for 30 years, our identity as “care managers” had been appropriated by any number of service providers.
Therefore, we recognized that now was the time for us to end the confusion. We needed to communicate that our members are owners of a unique knowledge base and represent the highest standards of practice and code of ethics. They share an unrivaled history and prestige.
After much research, investigation, discussion, and planning, a series of bold steps were taken.
On May 1, 2015 we reintroduced our profession -- with a new brand -- designed to clearly distinguish our profession from all the rest.
The profession is Aging Life Care™.
Practitioners are Aging Life Care Professionals®.
The professional organization to which these practitioners belong is the Aging Life Care Association®.
We invite you to explore our website to learn more about Aging Life Care – a holistic, client-centered approach to caring for older adults or others facing ongoing health challenges. Working with families, the expertise of Aging Life Care Professionals provides the answers at a time of uncertainty. Their guidance leads families to the actions and decisions that ensure quality care and an optimal life for those they love, thus reducing worry, stress and time off of work for family caregivers.
For Members -- log in here to read more about the history of the Branding Project.