Business Webinar
Getting the Most from Google
Wednesday, January 26, 2022
4:00 pm ET, 3:00 pm CT, 2:00 pm MT, 1:00 pm PT
Registration deadline January 19, 2022
Sponsored by
It's true that Google is in many ways a "pay to play" game. Buying ads is the only way to guarantee placement on page 1 of a Search Engine Results Page. But Google does offer a few free opportunities that allow you to increase your ranking—and even a place on page 1—if you will take the time to reach out to others and be thorough and consistent. Join Tasha Beauchamp, MSc of Elder Pages Online as she walks through the GMB (Google My Business) page, Google Reviews, the NAP (Name, Address and Phone) and Map features of Google -- sharing strategies to help you maximize your exposure.
About the Presenter
“Tasha” Beauchamp received her Master of Science in Health Promotion from the University of Alberta, where she focused on the Internet as a tool for health education. For 18 years, she worked on Internet-based multimedia family caregiver interventions funded by the National Institute on Aging. Continuing her interest in family caregiving and elder care, Ms. Beauchamp earned a graduate certificate in Geriatric Care Management from the University of Florida. Before her studies in health education, Tasha taught Going Into Business classes at Lane Community College in Eugene, Oregon. In 2001, Ms. Beauchamp decided to bring together her skills in business, technology and public health research, by forming a company to help hospices and end-of-life community coalitions reach family caregivers using the Internet. In 2009, she expanded her business, Elder Pages Online, LLC, to include websites, newsletters, social media and other content marketing services for Aging Life Care Professionals®, private duty home care companies and home health agencies. In 2014 she was selected for the Aging Life Care Association® Outstanding Corporate Partner of the Year Award. Tasha is a frequent presenter on elder care marketing strategies, giving webinars and presenting at national conferences, including the Aging Life Care Association®, the National Hospice and Palliative Care Organization, the National Association of Area Agencies on Aging, and the American Society on Aging. She is actively engaged in family caregiver advocacy and is personally committed to empowering elder care providers to leverage the Internet effectively, so families can discover them and get the care and support they need.
Fees: $19.95 for Members/$49.95 for Non-Members
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Cancellation Policy
The registration fee for webinars is non-refundable. Registrants who are not able to attend the webinar will receive audio & video files following the event. In the unfortunate event that a webinar needs to be cancelled or rescheduled ALCA will notify the registrant by email and provide information on the new date or alternative arrangements. If the registrant is not able to attend the new date ALCA will refund the registration fee or place a credit towards a future event.