Break Through Barriers to Billing and Profit:
Financial Management for Aging Life Care Managers
Thursday, April 6, 2017
4:00 pm ET, 3:00 pm CT, 2:00 pm MT, 1:00 pm PT
Registration deadline March 30, 2017.
Building a successful Aging Life Care™ practice depends in part on financial management, whether the practice includes only one or many care managers. In our experience, most care management business owners don’t know if their practice is profitable – much less how to improve profitability. The risk is that these care managers will work for the year without the financial payback that is necessary for any individual or group to cover costs and become a sustainable organization. This webinar will review some of the obstacles common to care managers related to billing and financial management. We will also review in detail 8 steps that are critical to building a profitable practice.
Participants will understand the 8 steps that are critical to building a profitable practice: why it is significant, the outcome that care managers should be seeking, and the process to complete each step.
About the Presenters
Jack Herndon, MBA
Sage Elder Care
Jack Herndon, MBA, has over 20 years of experience in marketing, management, and business development roles in companies ranging from Fortune 1000 organizations to start up organizations (for profit and not-for-profit). He and his wife Nina manage Sage Eldercare Solutions www.SageEldercare.com, the Bay Area's leading eldercare practice focused on care management, home care services, and therapeutic activities for older adults. In addition, Jack has taught care mangers thru the University of Florida certificate program (Ethical, Legal and Business Aspects of GCM) and is co-author of the chapter in the Geriatric Care Manager Handbook “Adding GCM to a Home Care Agency”. He is a founding board member and former Treasurer of the San Francisco Village www.SFVillage.org. He recently published The Hospital Discharge Organizer and has led numerous workshops for families and professionals (elder law attorneys, fiduciaries, etc) navigating the eldercare maze. Jack’s speaking engagements include the National Association of Aging Life Care Managers, the American Society on Aging, the California Association of Health Services at Home, the San Francisco Estate Planning Council, and the San Francisco chapter of Certified Financial Planners. Mr. Herndon earned his BA from Brown University and his MBA from Stanford University.
Cathy Cress, MSW
Cathy Cress holds an MSW in Planning, Administration, and Organization in Aging from UC Berkeley. Her book Handbook of Geriatric Care Management, Jones and Bartlett, considered by some the bible of geriatric care management, was published in the 4th edition in 2015. Her book, Care Managers, working with the Aging Family, Jones and Bartlett, is one of the few major books on the aging family. She published My Geriatric Care Management Operations Manual, available on her web site http://www.cathycress.com/ Ms. Cress is the founder of GCM Consult, working with small and national groups who want to add or launch GCM businesses. She has taught geriatric care management at the University of Florida, San Francisco State University and UC Berkeley. Cress is the CEO of CRESSGCMCONSULT http://www.cathycress.com/. She is a founding partner in CHN Consultants, “Your Partners in Eldercare Development” http://chnassociates.com/.
ALCA does not apply for or provide continuing education certificates for business webinars. A general certificate of attendance will be provided to attendees.